The expansion of comfy wear has increased in recent years, and we decided to launch our brand in 2024 with crafted collection. That describes one of the unique heritage colours of Saudi Arabia which is brown and beige neutral colours that are used across all regions. These colours empowers our customers to express their true selves through our brand that effortlessly blend quality, comfort, and trending designs. Our plan is to embrace the heritage colours of the kingdom and adding more colours in the future to make every product has its own purpose.
